
Spas as a Sleep Aid
Sure, spas help ease muscle and joint pain. But did you
know they can help you get a good night?s sleep as well?
This may be a much bigger deal than it at
first appears. If you believe the consumer press and recent research,
American adults are starved for sleep, with up to 50 percent suffering
recurring bouts of insomnia or other sleep difficulties.
Not only has the topic of insufficient sleep flooded the media, but the
consumers polled and interviewed in these articles seem to also know that
hydrotherapy could help them attain the holy grail of a sound night?s
sleep.
Want proof?
?
Consumer Reports asked readers with mild sleep disorders to list their
most popular
remedies. They ranked a warm bath before bed right up there with sex
and sleep medications.
?
Spa magazine confirmed the efficacy of this approach in its Spring 1998
issue by quoting the
scientific journal Sleep as suggesting that insomniacs take a hot bath 90
minutes before bedtime.
?
A Chinese study found that lying in warm water can lull almost anyone to
sleep. Dr. Hu Peicheng
told the Xinhua News Agency in March that he had conducted the ?floating
treatment? on some 300 patients, and determined that it releases
endorphins that not only overcome insomnis, but help ease hypertension,
anxiousness and arthritis pain as well.
?
The Gallup organization found bathing to induce sleep common among
The 1,000 adults they
polled on their sleeping habits in 1995. Home remedies ranked as more
popular than medical interventions, with reading and doing relaxation
techniques also among dominant choices.
As spa dealers and manufacturers investigate new channels for marketing and
promoting hot tubs to U.S. consumers, many find that trumpeting health
benefits linked to the latest news and trends gives their messages a special
resonance for consumers.
And by staying alert to issues such as sleeplessness, they can do more than
dream of sales growth. They can learn how consumers already
incorporate hydrotherapy into their lives, and use this to sell them spas.
The search for messages.
?We always need to think of new groups to sell to,? said Alice
Cunningham, co-owner of Olympic Hot Tubs in Seattle, Who has given much
thought to the connection between spas and sleep.
?I have made it a point to search out health issues that would be helped
by soaking in a hot tub,? she said, adding that the idea of promoting spas
to people with sleep disorders came to her after benefiting from
slumber-inducing soaks herself.
?Many times people don?t know that hot tubs can help them with [health]
problems,? she said, pointing to arthritis and fibromyalgia, a related,
chronic pain disorder, as also being big issues this year. ?It
hastens the buying cycle when they know that a hot tub helps them to satisfy
a specific need.?
When dealers take this approach, providing customers with up-to-date
information becomes a valuable marketing tool; consumers see retailers
as educated allies and a resource for more than just product information.
?When I first learned about the effect of hot tubs on sleep problems, I
bought every book they had on sleep,? Cunningham said. She then
began gathering articles for her company newsletter.
?We published a story by Rosalind Cartwright [the director of the Sleep
Disorders Service and Research Center].? Cunningham said. ?She
said that soaking in a hot tub two hours before bed time at 104 degrees
Fahrenheit could possibly reset the body thermostat?so people would wake
up more rested, at the right time.?
Sleep researchers quoted in Pool & Spa News? full analysis on the
health effects of spas, ?A blessing of warmth and bubbles? (Feb. 8,
1993), and elsewhere confirm this assertion. The body?s core
temperature declines as sleep deepens. Soaking in hot water raises the
body?s core temperature by a few degrees, and as this drops, it produces a
feeling of drowsiness and, typically, induces a restful sleep.
Hot tubs, too
While sleep-disorder professionals contacted for this article could not cite
studies confirming a connection between spas and hot-water sleep therapy,
they termed such a link only logical.
?While there is no conclusive research that hot tubs do or do not help
insomnia, it would stand to reason that being in one could help,? said Jan
Schluter, manager of the Minnesota Regional Sleep Disorder Center at
Hennepin County Medical Center in Minneapolis. ?When we talk with
patients who have insomnia, we do tell them that a warm bath could help.
?We try to focus on behavioral modes,? she added. ?We suggest
that they utilize whatever rituals they have for relaxation in the evening.?
Those bedtime rituals can easily center around the use of a hot tub, a
product renowned for its relaxation properties. In addition, a spa
offers features that a traditional bathtub lacks, retailers assert.
Soaks that last
?The problem with a bath is that you can?t regulate the temperature,?
Cunningham said. ?The water starts out hot and then gets too cool.?
Not only does the lack of a heater mean a hot bath doesn?t last long, but
it?s even shorter for bathers who can?t tolerate a high starting
temperature.
Full immersion
Today?s small bathtubs offer little in the way of comfort and relaxation,
forcing bathers to sit with either their knees or shoulders above
water. A spa, on the other hand, invites bathers to stretch out on
comfortable seats and soak up to their earlobes.
Some larger, jetted bathtubs appear to offer a more expansive soak, but
Cunningham said bathers do not always find this to be the case. ?There?s
only a limited amount of hot water the [home?s water] system,? she
said. It can run out long before the tub is full, leaving the bather
using only a portion of the tub?or topping it off with cold water.
No waiting.
Owners who keep their spa heated and clean can take an inviting dip at a
moment?s notice, without the delay or noise of filling a bathtub.
A jet boost.
Today?s spas offer customizable, hydrotherapeutic water massage for
intensified relaxation of the tense muscles that lead to sleeplessness.
Wink, wink.
And one more thing: more than one person at a time can enjoy a
spa. Remember what else consumers say helps them sleep?